BeholdHer is a small company with a goal of providing customers a chance to enjoy luxurious facial
treatments. They visit the clients' homes and provide facials and makeovers in the privacy of the
customer's home. Although the name of the company contains references to females, men are most
welcome to book their own facial treatments. It all started when Cristina Ferrera (owner and founder)
undertook the course for a Cosmetics Consultants Diploma at the Cosmetic training Centre . The aim
was to gain more skills to complement her job as a promotions consultant for perfumes. However,
she realised that there is a shortage of beauty treatment providers that come to the customers. There
are women (and men) out there who would like the pampering a facial and makeover would provide.
However, with varying reasons, such as no transport or having a busy schedule, they cannot make
the trip to the nearest beauty salon. From this premise, BeholdHer was born. They aim to provide the
services a beauty salon provides. The only difference is, that they fit in to the customers' schedule,
and not the other way around.